The first series of Ask Dr. Judd was a complete success on Friday. Business owners from several different locations and industries interacted with Dr. Judd and asked their online marketing questions. Here is a sample from last week's session:
The Sales Mechanic: What is the number 1 Internet Marketing Tool?
Dr. Judd: Regardless of what software you use, tracking tools are the number one tool. Without them, you are flying blind on the Internet with no real empirical data to analyze. Do you have these in place right now, or would you like me to recommend some for you?
The Sales Mechanic: I have Google Analytics and Google Alerts right now. Analytics seems to be pretty comprehensive.
Dr. Judd: That's great! Now I am going to ask you a tough question. Are these tools giving you enough information to make intelligent decisions about your online marketing?
The Sales Mechanic: I believe so. Right now, I am able to determine how effective my blog marketing is, and that is one of my primary focuses.
Dr. Judd: Excellent. When you want to measure more metrics for other facets of your campaign, please contact me and I will be happy to make more recommendations.
The next session for Ask Dr. Judd will be on Friday June 26th from noon to 1:00 p.m. EST.
If you are a business owner in need of expert assistance with your online marketing program, please contact Dr. Judd for follow him on Twitter.
Sunday, June 14, 2009
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