Did you know that over 3,000 prospects were searching for catering services in Detroit on the Internet in September?
Let me ask you one question; How many of these 3,000 potentail clients were able to find your company and become your client?
Perhaps you are obtaining a few clients from your online marketing efforts, or maybe none at all. The reality of being a prospect that is searching for you on the Internet is rather simple. If you do not have the visibility required to attract their attention, they simply will not find you.
Here are some free tips on how your company can acquire some of the 3,000 plus prospects searching for catering services in Detroit on a monthly basis:
1. Have a quality website that demonstrates the professionalism of your company.
2. Make sure that your site is designed in such a way that it 'steers' visitors to communicate with you.
3. Enhance your visibility with every possible online marketing program within financial reach.
4. Know how to qualify prospects that call into your company by establishing a qualification funnel.
5. Train all of your personnel on how to ask new prospects the magic question (coming next month).
6. Track all activity with the proper tools.
For some, this appears to be a daunting list. However, in order to capture more market share, these elements are quite necessary.
If you are not sure if your company is following these best practices, we welcome you to contact us for a free, no-obligation consultation.
Thursday, October 2, 2008
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