Biz Hive - Why Social Networking Is Fragmented

During the last Ask Dr. Judd session on Twitter, one follower asked a very important question:

Why Are Social Networks So Fragmented?

Dr. Judd's answer to that was that "Each service is trying to differentiate from the other while grasping for an identity as THE go-to social networking service. Don't be surprised to see consolidation in this industry in the near future. Possibly through acquisitions. One source that I like and use is www.bizchunk.com because it provides real referrals instead of half-hearted connections."

To continue this topic, consider for a moment how these technologies emerge. An individual or group of individuals creates a proprietary technology that they can then wrap a variety of common tools around to create a social network designed to capture a certain segment of the online audience. These networks are then marketed to you, the user, as the newest and greatest solution for communicating your brand and message to your ideal audience.

But are these social networks really that effective when it comes to generating the one thing that you want as a business professional...qualified leads?

If you are in the midst of trying out these tools with the hopes that they will generate inbound, pre-qualified leads into your business then consider going back to the drawing board and following these steps:

1. Define your real sales process.
2. Know the limitations of these social networks as they relate to your sales process.
3. Know what step of your sales process social networking stops and you take over.
4. Know what networks your ideal prospects are using to market their products or services, and us them to hunt ideal prospects in your target markets.
5. Perfect your offline sales skills so that when you speak with a real prospect you are asking the right questions in order to determine if your company can actually help them.

BizHive specializes in helping small businesses succeed on the Internet with unique online marketing programs. If your organization has been stung by a lack of sales, should we be talking?

Request a consultation for our Social Networking Services.

Ask Dr. Judd a question on Twitter.

Biz Hive - Another Client Sets Record Using BizHive

Bloomfield Hills, Michigan, January 2009 - Recently, a client in the architecture design sector used the services of BizHive to set new company records in several major online marketing categories that had stood for almost 10 years.

The client utilized a proper Internet Marketing strategy designed by BizHive that included Social Media Marketing and other specific processes that achieved the following results:

Category	Day 1	Day 30	% Change
Unique Website Visitors	2058	3,593	+75%
Total Website Pages Viewed	11,292	21,906	+94%
Total Brochures Downloaded	1,002	1,378	+37%
Visitors from Google	221	1,467	+563%
Visitors from Yahoo	26	46	+76%
Visitors from MSN	10	29	+190%
Visitors from AOL	6	18	+200%
Referring Traffic Sources	90	277	+ 207%

The interesting element of these results was the total number of qualified leads that were generated in just the first 30 days.

For further information on how your company can achieve these types of results, please contact the BizHive team at info@biz-hive.net.

Social Media Marketing - What Is It?

Connections, Links, Contacts, Hits, Visitors, Views. What does all of this mean for the business owner that simply wants to increase sales?

The true answer is…everything.

Simply put, an evolution is occurring for each and every business that can ‘be found’ on the Internet and its called Social Media Marketing. Now, more than ever, assets that a company will use to promote its brand, services, key messages, and unique attributes are all in a mysterious mix.

Never before have there been so many tools to measure each and every important metric to tell a business owner whether the company online marketing program is actually working. Unfortunately, we continue to hear stories from business owners that have attempted to organize a proper online marketing campaign which has only yielded statistics they cannot interpret and complete burnout.

The team at BizHive is experts in Social Media Marketing for the business owner that is serious about utilizing cutting-edge technologies to generate qualified new business opportunities. BizHive possesses a unique step-by-step process for Social Media Marketing that drives concrete, understandable results.

See The Effects of Online Marketing Frustration