Advertisers no longer have the ability to perform what is called “Preferred Cost Bidding” for keywords they would like to be found under. Instead, they are now required to switch to another form of account and keyword monitoring.
Your firm may be one of the many advertisers affected by this change. Or, perhaps you are only thinking about how to begin advertising in Google.
Regardless, these changes have set forth a new requirement for businesses to become even more strategic about how they utilize Google in their online marketing campaigns.
If you believe that your account with Google may be affected by these changes, and you need help, please Contact Us today.
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