Biz Hive - Cultivating The Right Client

Are your future clients thirsting for your service or product?

Quenching the thirst for your future clients begins with asking yourself and your company some very tough questions, such as:

• What is it that we do that will cause complete chaos for our competitors?

• Why will our ideal customers care about this?

• If a potential customer were searching for our “Chaos Creator Service” what words would they use to find us?

The answers to these questions are designed to steer your service or product offering towards the ideal clients that need what you have, but simply do not know about them or how to find them…yet.

What results from these questions will cascade throughout all the assets within your marketing portfolio. Unfortunately, some companies make serious mistakes when evaluating the success of these changes and are not able to answer the following:

• Has changing our corporate messaging generated new clients and sales?

• Do our clients now view us as different and better compared to our competitors?

• Can our company sustain marketing these new messages?

If your company is in the midst of tough market conditions, looming competition, and stagnant sales growth then the answers to these tough questions will spur both help and innovation.

However, if your company is in dire need of a solution now from an industry expert that has proven experience with successful online marketing campaigns, then perhaps we should be talking.