Grow Twitter Following Without Using It

Twitter has recently emerged as one of the most controversial social networking tools available today because of its vague application for the commercial market.

For friends and followers keenly interested in observing each others personal life events, thoughts, and opinions Twitter works great.

However, the team at BizHive encounters businesses attempting to harness the velocity of Twitter with the following guiding principles:

• Announce a service or product offering
• Announce an award or honor
  
• Announce a new client win
• Announce a sale, offer, or discount

While these techniques provide good factual information regarding the company, the fundamental problem with this type of one-way messaging is that its not relevant to the audience that may see it. This can be better phrased by asking "Who cares"?

One primary consideration would be to change how Twitter is being used to support what happens within the organization. For example, the team at BizHive experienced an 82% increase in targeted followers on Twitter in two weeks. This was done by having the founder of BizHive offer his time for one hour every two weeks to provide Internet Marketing Therapy for Business Owners.

The guiding principles for using Twitter were changed to the following:

• Only use Twitter during designated times and at no other times
  
• Focus on users walking away with a solution to their problem
• Ask users to refer future followers
• Drive users to your virtual doorstep for further interaction

The team at BizHive specializes in creating custom online marketing programs for businesses that are stung by a lack of sales.

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