Facebook appears to either be rolling out or testing a feature that lets Facebook Page owners promote specific, individual posts within their accounts. When an updated is made a link that says, "Promote" can be found by the links for "Comment" and "Like".
Once the Promote link is clicked, it brings up a dialogue box, that offers the opportunity to create an advertisement, with targeting descriptions, the ad duration, and the maximum price of "Up to $50.00 USD".
Interestingly enough, this feature comes after discussions last week about how account owners have to have promotions approved by a Facebook account representative, which would reportedly cost about $10k. This would appear to eliminate that notion.
The feature appears to only be available for some administrators of some pages. However Facebook has confirmed that the feature is indeed only a test. "The "Promote" feature is just a test and is unrelated to our Promotions Guidelines," the company says. They did not give any specifics about a possible full launch.
Special Thank You to Chris Crum for sharing this information with us.
BizHive specializes in creating online marketing strategies that include how to leverage social media marketing, search engine marketing, and business blogging specifically to generate new sales.
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