Social Search and Google + 1
Search is becoming social with Google + 1. The major focus of the world’s largest search engine is to use their new social platform to help you promote your business and attract attention from online consumers.
Examples of these upgrades are the inclusion of Google + 1 results in Google’s advertisement platform called Google AdWords and in local Google search recommendations and reviews.
Statistics about Consumers Online
- 97% of consumers research products & services online before conducting a purchase.
- Consumers trust people they know: 90% of consumers online trust recommendations provided by people that they know.
- 71% say reviews from family members or friends influence their purchasing decisions and patterns.
What Google Says
According to Google the methods used today to share content, information, and recommendations have a tendency to get lost in activity streams of social networks and email inboxes.
You can anticipate that Google +1 will start showing up in social searches and even in paid advertising environments such as AdWords. For example, you may see a +1 icon when conducting a search. This would mean that someone you know recommends the search result that you see.
How much more likely would you be to visit that particular website, blog, or news site because it was recommended by someone you know?
Lastly, Google has also stated that +1 will soon start to affect the organic or earned search engine rankings of websites, blogs and more.
Top Recommendations
For a business, a top priority would be to become familiar with Google + 1 and also achieve the following tasks:
- Formal account registration and claiming of your corporate name (learn more)
- Placement of a share button on your important corporate assets such as a website or blog.
- Monitoring of comments, feedback, and recommendation made on behalf of your company and its likeness or brand.
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