Friday, August 6, 2010

BizHive Client Increases Social Media Score by 4200%

Who is looking out for your Social Media Score?

Recently, a BizHive client in the coaching industry increased their Social Media Score by 4200% in 45 days. In addition, the client also increased the likely hood of others sharing positive content about the company by 500%.


How is all of this possible in such a short time frame?

Increasing a Social Media Score of a company or individual in such a short time frame is very possible. Along with an incredible amount of work, the proper tools need to be in place to measure the progress of any such social media campaign. Thus, the criterion for a Social Media Score need to be very well defined. Here are the four major categories that BizHive uses to measure the increase or decrease in a Social Media Score:

  1. Strength - Strength is the likely hood that your company brand is being discussed in social media by others.
  2. Passion - Passion is the measure of the likely hood that users who are talking about your brand will continue to do so.
  3. Reach - Reach is the measure of the range of influence that your brand possesses.
  4. Sentiment - Sentiment is the ratio of mentions in the social media space that are generally positive to those that are generally negative.
In order to achieve the good increases and good decreases in these categories BizHive employs a strict methodology of creating and publishing relevant, engaging, and highly optimized content in the social media and search spaces.

BizHive specializes in creating record-setting results for businesses through customized online marketing campaigns. For more information, or to speak with an online marketing specialist at BizHive, please contact us at 248-662-LEAD (5323).

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