Online Marketing Check Up

When was the last time your online marketing campaign had a check up?

Companies have a tendency to review certain policies and programs on an annual basis. For example, a group health care or benefits policy may undergo review annually to determine of the best possible coverage is being extended to an organization.

Why then shouldn’t the company online marketing strategy be reviewed as well?

Check List For Your Check Up

When you conduct an online marketing check up for your organization, consider evaluating the following items and measure their individual performances against your expectations, goals, and benchmarks:

• How our website ranks in major search engines for the keywords we want to win. Achieving first page rankings in major search engines, such as Google, provide a tremendous competitive advantage because users searching for your company products or services will trust relevant earned search engine rankings over paid search engine advertisements.

• Defining our Social Media Score. Being able to quantify the results of your social media marketing activities is extremely important. As your organization determines its social media strategy, consider measuring your activity with the following four categories: Strength, Passion, Reach, and Sentiment. Check out a sample social media sentiment report.

• Content Development. Communicating the right message to your company clientele and followers is extremely important. However, most organizations struggle with developing quality content that ranks high in search engines like Google. Two great tools to help in selecting and developing good content are the Google Keyword Tool and the Google Analytics Keyword report. The Google Keyword Tool offers insightful information on the total number of people searching globally and within the United States for any keyword imaginable. The Google Analytics Keyword report displays the keywords that your website visitors have used to find your website. In a way, this report lets your visitors tell you what is important to them and serves as an insider secret for great content development.

• Are We Listening? Imaging having access to an online tool that would allow you to view what people on the Internet are saying about your company? Monitoring the sentiment and commentary about your organization in social networks, search engines, forums, and more is extremely important to brand sustainability. Here are some key areas to monitor for your company or personal brand:

1. Company name, subsidiaries, website domains, blog domains, and social network domains.
2. Relevant product and / or service related keywords.
3. Competitor Company names, subsidiaries, website domains, blog domains, and social network domains.
4. Keywords that begin with “buy”, “purchase”, “evaluate”, “shop”, or “find”.
5. Keywords that include a geographic reference to the markets that your company can services, for example “Detroit”, “San Francisco”, or “Washington”.

About BizHive

BizHive is an Internet Marketing firm that specializes in creating record-setting results for businesses through customized online marketing campaigns. For more information, or to speak with an online marketing specialist at BizHive, please contact us at 248-662-LEAD (5323).