Google Instant Search: An In-Depth Look

Below are only a few of the questions that business and website owners have been asking about the display changes of the Google search engine and how it is affecting the rankings of their websites.

If I am paying for clicks, how will the changes at Google affect my website?

You can expect the price per click to increase over time for a few reasons. First, companies that cannot or do not want to pursue organic optimization will choose to pay per click instead. This trend may cause your competitor pool to increase, thus driving prices higher. Second, Google tells us that users of the search engine are focusing on the top 3-5 placements in a search result. This means that there is a greater likelihood of a user click on your advertisement if it is on the first page of a search result. This too increases the demand for first page placement and the price per click.

What does it mean if I cannot even find my website in Google?

It may be that your website has been banned due to a violation of Google’s Quality Guidelines. The team at BizHive can repair your website and get it back into the Google index. Learn more by contacting us to schedule a complimentary website and search engine consultation.

I consistently see my competitor’s websites ranking high for relevant keywords. How are they doing it?

The recent changes at Google now place a tremendous importance on selecting the appropriate keywords for your website. If you find your competitors websites showing up for keywords that you are expecting to win, it may be that your website needs to undergo a keyword evaluation. The team at BizHive provides complimentary website keyword reviews as a part of our auditing process. Learn more by contacting us today.

About BizHive

Do you have a question about the “new” Google? Contact us today to speak with an online marketing specialist.

BizHive is an Internet Marketing agency based in Troy, Michigan that specializes in creating record-setting results for businesses through customized online marketing campaigns.

For more information please contact us at 248-662-LEAD (5323).