Online Marketing Results Disguised

Most website statistics tools offer good baseline information regarding visitor activity and trends. However, with all good data collection tools there is a hidden layer of information that reveals key data that offers a competitive edge. Below are only a few items that you may want to consider adding to your website or blog tracking and evaluation:

Industry Benchmarking

When properly registering a Google Analytics account, you are offered the option to allow Google to privately collect and compare your analytics data. This option allows you to find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.

Visitor Funnels

Creating visitor funnels in Google Analytics allows you to visualize your visitor conversion funnel and fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.

Social Media Tracking

Having the ability track the inbound social media visitor activity to your website or blog is extremely important because doing so accounts for how visitors truly search for your business, products, or services. By tracking this activity, you will be able to determine the social media posts and website landing pages that visitors find most and least interesting.

Geo Targeting

Now, more than ever, location has become a top factor in how website owners view the success of their website and online marketing campaigns. Specifically, Google Analytics offers an inside view regarding the geographic location of visitors that can be cross analyzed by keyword search, landing pages visited, and much more. If it is becoming increasingly important for your organization to capture the attention of a local audience, then this reporting segment is a must.

About BizHive

BizHive is an Internet Marketing firm that specializes in creating record-setting results for businesses through customized online marketing campaigns. For more information, or to speak with an online marketing specialist at BizHive, please contact us at 248-662-LEAD (5323) or Text "4NewBiz" to 41411.